Kanye drops the video for “Lost In The World”…albeit later than one would expect. Speaking of expectations, you may as well throw most of yours out the window. West isn’t one to follow convention anyway so there’s that…but he’s also taken a very different approach to this one. I won’t pretend to know who Ruth Hogben is but allegedly, he’s a film maker and a pretty big deal. The two team up to make a strobe effect marathon laced with other goodies to give you a pretty artistic look at a video. I may not understand all the chicks dancing in t-shirts, but I gotta say, it feels right as a presentation and I appreciate the effort for a different video. One of my favorite songs on the album now has some fitting visuals and it ties into the name of the album Beautifully.